It is our responsibility to develop a research-based advertisement and promotion campaign. This means planning a demographic of the population to target, and how. Besides devising the campaign, itself, a promotion agency must decide how best to deliver it- over television, radio, the internet and social media sites, print advertising, billboards, in specific geographic locations, or a combination of these media. We create promotions for businesses- such as reward programs, discounts, special offers and sweepstakes to increase revenue for the clients/ sellers.
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